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MICO is a very popular live broadcasting app that provides users with a large number of international live broadcasts. Here, you can watch many anchors from all over the world bring you excellent live performances through Live; you can make friends locally or globally through Chat; you can share your stories and chat online with all players through Moments.
MICO APP Top Up: This is the only way to get MICO Coins, a very important currency in APP. They can be used to unlock players to access more special features and services to add more interesting experiences.
In recent years, the development of global network technology has enabled people of different languages and skin colors around the world to gradually come into contact. Entertainment and communication methods, such as live broadcasts and short videos have gradually become part of the daily lives of various users.
In this process, the social platform software of various technology giants has made significant contributions. Apps such as TikTok and Instagram have gradually occupied the global market. After years of operation, MICO has gradually become mainstream in markets such as Northeast Africa, Southeast Asia, North America, Japan, and South Korea.
In the acquaintance social networking field, apps such as Facebook, LinkedIn, and Twitter have long occupied the market, and it is difficult for other companies to get a share of it. However, MICO’s developers believe that the stranger social networking market is still to be explored.
MICO has an “interest-based intelligent social recommendation system” with functions such as global roaming, real-time translation, and sliding matching. Subsequently, MICO has gradually connected to pan-entertainment elements such as short videos and games. At present, the number of users it has accumulated has exceeded 100 million, covering more than 100 countries and regions around the world, and the number of users is still growing.
According to App Annie data, MICO once ranked first in App Store social download list in 71 countries and regions around the world, and ranked in the top ten in the Google Play social download list in 82 countries and regions.
In addition to the number of users and the scale of growth, MICO’s monetization ability is also worth discussing. In the three years from 2017 to 2019, MICO’s revenue had an annual compound growth rate of 157.6%.
It is reported that, in 2014, MICO’s monetization channels were mainly membership subscriptions and advertising. Subsequently, with the enrichment of pan-entertainment elements, MICO has more abundant monetization methods, among which short videos and live broadcasts bring considerable income. Users can reward anchors or other users through MICO Top Up.
MICO has been particularly favored by users in Middle East. From 2014 to the present, MICO has accumulated tens of millions of users in the region, and has also been on the top 3 recommended on the homepage of Middle East App Store, which means that users in Middle East widely recognize MICO.
Although MICO still has room for growth, its competitors are also eyeing it. MICO needs to adjust its business strategy based on its previous experience in market development and the customs and methods of different countries and regions.
