FC 27 released a new cover image a dozen hours ago. The image features Kylian Mbappe, FC 27 cover athlete, standing atop a mountain, with a backdrop of city streets and landmarks filled with hidden Easter eggs.
These details are widely believed to be panoramic concept art for The Grounds, the open-world social mode introduced for the first time in FC series.
Furthermore, EA has confirmed the premiere of the first 2-minute and 26-second gameplay Reveal Trailer on major global online platforms at midnight on July 23rd.
This trailer will not only release the first batch of high-resolution screenshots of the game engine but will also showcase the new AI animation capture technology, new card pack drawing animations, and the first official screenshots of The Grounds open world.
What useful information can we glean from these FC 27 promotional materials?

Top Five European Football Leagues
Judging from the currently released promotional images, elements from several well-known clubs appear, including the logos of Napoli, Paris Saint-Germain, Bayern Munich, Atlético Madrid, Liverpool, and Manchester City.
These elements suggest that licenses from the top five European football leagues will be retained in FC 27.
Furthermore, River Plate logo appears in the image, potentially indicating that Argentine League may be included in FC 27, bringing more South American football content to the game.
The Grounds
The most attention-grabbing element in the image is an area called Visit The Grounds.
Combined with previous leaks about FC 27, players generally believe that The Grounds might be the game's new open-world mode.
Details in the image show that the area includes multiple small football fields, streets, shops, vehicles, and interactive facilities, and several logos resembling those of The Grounds appear.
If this content is ultimately released, The Grounds could become the first large-scale social space in FC series, allowing players to interact, participate in mini-games, and experience football gameplay different from traditional match modes.
Foot Gallery
Besides The Grounds, Foot Gallery text in the promotional image has also become a focus of attention for players. Previous leaks suggested that FC 27 Ultimate Team might include a new collection-like system, with Foot Gallery likely being its name.
Based on the images, Foot Gallery would likely showcase players' collected players, cards, and special achievements. The images also show Team of the Year elements and Champions League logo, indicating that TOTY event is expected to continue in FC 27, and UT may also add more collectible features.
New Licensing
The promotional image features an item resembling Liga MX championship trophy, potentially hinting at Liga MX's inclusion in FC 27.
Furthermore, the green banner with the text Come to Beşiktaş and related team elements in the image has led players to speculate that Turkish League might return or be further enhanced.
Come to Beşiktaş is a well-known meme on world football forums, originating from a phenomenal online marketing campaign created by Beşiktaş JK in the summer of 2017.
When the club signed Portuguese star Pepe and Spanish striker Negredo, they filmed an extremely rudimentary official announcement video with catchy electronic music.
In the video, the stars lined up to make phone calls, with only one incredibly memorable line: “Come to Beşiktaş!”
Since then, whenever transfer rumors involving any international superstar (such as Cristiano Ronaldo, Messi, Neymar, etc.) surface, their social media comment sections are instantly flooded with thousands of Come to Beşiktaş messages from Turkish fans.
Besides hinting at game content, this move also demonstrates EA's keen understanding of the fan community and its goodwill towards Turkish and surrounding Middle Eastern player base.
AFC Richmond Returns
BELIEVE logo in the background of the promotional image has a dual core meaning for FC 27: it's both a dreamlike tribute to Ted Lasso and a perfect fit for the game's street football culture theme this year.
This speculation stems from a scene in the popular American sitcom Ted Lasso, where American coach Ted arrives in Premier League to manage the virtual team AFC Richmond. He writes BELIEVE on a blue cardstock with yellow ribbon and affixes it to the team's locker room entrance.
Attentive players can also identify Greyhound mascot representing AFC Richmond. This confirms that EA officially incorporated Ted Lasso into the visual world of FC 27 when designing the cover.
Meanwhile, MLS content is expected to continue in FC 27. The promotional image features Inter Miami bus and related elements, suggesting MLS licensing partnership will remain intact.
Additionally, the image also shows New York Women's Soccer Championship-related content, indicating that a women's soccer mode is expected to be retained.
Gameplay Improvements
Based on the gameplay showcase in the newly released Reveal trailer, FC 27 appears to be adding a new shooting mechanic, somewhat similar to Green Time Finishing, but not entirely the same, and possibly as a new PlayStyle.
Furthermore, the game is expected to add more than 5 new Skill Moves, providing more tactical adjustments during matches. And the most anticipated Club Mode may also receive its biggest update to date, even though EA has been talking about this for years, disappointing players every year.
AI-driven assistance features may also be added to Transfer Market in Ultimate Team mode, providing helpful suggestions when you want to get or sell players, such as estimating a player's market value, recent price trends, or their minimum selling price.
This will not only save players time searching for data but could also potentially save them a significant amount of FC 27 Coins.
Pre-order Versions
FC 27 is now almost certain to launch on September 25th, and EA has officially opened three pre-order options on July 23: Standard Edition, Ultimate Edition, and Ultimate Plus Edition.
- Standard Edition: $69.99, officially released on September 25th, includes instant FC 27 bonuses.
- Ultimate Edition: $99.99, 7 days early access, includes 6,000 FC Points, Season 1 Premium Pass, and a bundle containing 85+ international legend players.
- Ultimate Plus Edition: $149.99, also offers 7 days of early access, including 10,000 FC Points, the premium pass for the first five seasons, Mbappé Ambassador 88 Rating player card, and Hall of Fame Player Pick. Please note that this version is only available for pre-order until August 31.
Players are very dissatisfied with pre-orders, mainly because they feel EA is fragmenting the game, using early access and extra points to create FOMO (Fear of Missing Out).
Many players complain that previously, a single obtain gave them access to the full game, but now, if you don't get the most expensive version, you'll be easily outmatched by advanced players in Ultimate Team mode from the start.
If you pre-ordered Standard Edition but want to unlock premium players and improve your lineup from the outset, you can buy FC 27 Coins from EZG.com after launch to complete SBCs and build your ultimate team early.
Overall, the biggest highlights of the currently leaked content for FC 27 are likely the open-world mode The Grounds, Foot Gallery collection system, and gameplay improvements.
However, the key to its success ultimately lies in the actual gameplay experience for players. Players' biggest concerns remain the smoothness of the controls, whether player attributes truly impact gameplay, the richness of SBC and Objective content, and whether Ultimate Team can reduce repetitive gameplay.
If EA can address the issues raised by players in the later stages of FC 26, FC 27 might become the series' most significant upgrade in recent years.











