Rockstar Games appears to be gradually gearing up for a new round of Grand Theft Auto VI promotion. Although the company has not yet revealed the full soundtrack lineup or the specific identities of all the actors involved, a series of recent clues has already brought GTA 6 community back into the spotlight.
Travis Scott, Future, Metro Boomin, and other musicians have posted artwork featuring game-related elements, Miami has begun preparing a massive Vice City advertisement, and Steven Root has confirmed his involvement in the voice cast. GTA 6's marketing campaign seems to be gradually expanding from online information into the real world.

Next, EZG.com will take a look at the latest clues that have appeared so far, including the music lineup, voice cast, and the latest developments in Miami's real-world promotion.
Musicians
The musicians connected to Grand Theft Auto VI are not limited to American rappers. As artists from different countries, speaking different languages and working across a wide range of styles, have begun posting related content, GTA 6's music lineup is attracting even more attention.
The biggest name right now is still Travis Scott. He posted new artwork across his platforms featuring a GTA 6-style design, with a dancer and a prominent VI logo. He said that returning to games would require Rage and a lot of dancing, adding that he would see everyone soon in Grand Theft Auto VI.
The reference to returning to games naturally reminds many players of Fortnite. Travis Scott previously held a famous virtual concert in Fortnite, so his latest statement has led players to speculate about whether he could be involved in a similar event in GTA 6.
The artwork itself also contains an interesting clue. The scene appears to be connected to the strip club Jack of Hearts in GTA 6. While there is currently no way to confirm whether Travis Scott will appear in the game as a character, such a location reference seems somewhat unusual if he is only providing music for a radio station.
He also wrote Phase One in the post. This wording could suggest that there will be a Phase Two, or even that more musicians will gradually reveal their involvement with GTA 6.
Travis Scott is not the only musician to post related artwork. Hendrix Smoke also shared an image featuring Jack of Hearts as the background and tagged Travis Scott, Don Toliver, and Kodak Black, along with the caption Let's ride. This promotional style has led players to wonder whether these musicians could be involved in GTA 6's music content in some form.
Future and Metro Boomin also posted artwork in the same style at almost the same time. Earlier, 2025 Grand Theft Auto VI Extended Look showed Boomin inside Only Raw Records studio.
Most players did not connect the scene with real-world musicians. Now, some have begun speculating that DJ or musician inside the studio could be Metro Boomin.
The speculation mainly comes from the character's appearance, especially the headband, which bears some resemblance to Metro Boomin's past looks. While this is not enough to confirm the character's identity, Rockstar Games has previously brought real-world musicians into GTA universe. In 2021, Dr. Dre officially appeared in GTA Online and had his own recording studio.
Besides Travis Scott, Future, and Metro Boomin, other musicians have also started posting content that could be connected to Grand Theft Auto VI. Morgan Wallen shared an image of an empty swimming pool, a scene that had previously appeared in GTA 6 Trailer 1.
Keith Richards posted an image of an iguana, although it is currently unclear whether The Rolling Stones as a whole will be involved or whether only Keith Richards' work will appear in the game.
Puerto Rican singer Rauw Alejandro posted an image of a pink flamingo. CA7RIEL & Paco Amoroso shared images related to a superyacht, while PinkPantheress and Fred again also posted content connected to the same yacht. Yung Lean shared the artwork previously used by Future and Metro Boomin.
There is currently no official explanation for what each of these images represents. They could be connected to different radio stations, or they could simply be teasers for upcoming GTA 6 music projects involving these musicians.
Rockstar Games previously mentioned that it would use more creative marketing methods in the future. The series of game-related artwork posts from these musicians could be part of that strategy.
Steven Root
Actor Steven Root confirmed in an interview with Associated Press that he will provide voice work for Grand Theft Auto VI, playing a character named Brian Heder.
The character is a veteran drug smuggler from the golden age of smuggling, operating mainly around Leonida Keys, which are based on Florida Keys. He continues to run his business through a dock with his third wife Lori and has become accustomed to letting other people deal with his problems. Players may be able to take missions from him and receive GTA 6 money and other rewards.
Steven Root also revealed that we may have already seen the character in Rockstar's previously released promotional footage. Since many viewers recognized his voice from King of the Hill, he believes players had already figured out his GTA 6 identity, making it difficult to keep the secret any longer.
However, the identities of the actors playing Jason and Lucia have still not been officially confirmed by Rockstar. Lucia in particular has been the subject of numerous player theories, but Rockstar has yet to reveal the answer. As GTA 6 marketing campaign continues to expand, it remains to be seen whether more actors will reveal details about their roles.
Miami Kaseya Center
GTA 6's real-world promotion in Miami is also showing clear progress. Over the past few weeks, Rockstar Games and Tetu have been working on a large promotional campaign that will place Grand Theft Auto VI advertisements across Miami.
The massive billboard on top of Kaseya Center, home of Miami Heat, has now entered the installation stage. The words Welcome to Vice City, GTA 6 logo, and the classic Vice City font can already be clearly seen on the billboard.
The related components had been prepared outside Kaseya Center for some time, with workers carrying out the final organization and installation. Recently, new progress was also captured by a drone, showing that the entire billboard is now almost complete.

If the plan moves forward as expected, more GTA 6 promotional material could appear across Miami over the next few weeks. Rockstar has previously used real-world cities for large-scale marketing campaigns. GTA 4 placed extensive advertising across New York, while GTA 5's city-wide promotion also left a strong impression on players.
Now, Grand Theft Auto VI is once again connecting real-world Miami with Vice City, and this type of marketing fits the game's setting particularly well.
The advertising campaign previously faced opposition from some Miami officials. However, a related vote this week ultimately passed by a 4-3 margin, allowing the advertising campaign to continue.
Besides Kaseya Center, some umbrellas in Miami Beach could also be transformed with a GTA 6-inspired design. If the current plans continue to move forward, Miami streets could gradually begin filling up with more Vice City elements.
The music lineup is starting to reveal new clues, Miami's real-world advertisements are gradually taking shape, and Steven Root has confirmed his character. All of these signs suggest that GTA 6's marketing campaign is beginning to produce more new information. It remains to be seen what Rockstar will bring next.











